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Project Lakeview

Project Type

Streaming App UI Toolkit for Xbox 360

Company

Riot Games

Role

Design Manager

Date

2011

Key Tools

XUI, Silverlight, Adobe CC

The success of Netflix as a streaming service on Xbox 360's NXE UI update opened the door to developing a framework for content providers to rapidly deploy other streaming services on the platform. The Netflix solution was bespoke so a more scalable, self-service option was required to grow the number of available services.

I managed a team based in the SF Bay Area that had expertise developing interfaces for linear media consumption experience (live TV, DVR, and streaming) to work with partners like YouTube and Netflix. We worked closely with their in-house design teams to share our knowledge of NUI interaction and Xbox IA patterns as we co-developed their streaming apps. The apps themselves were then used to guide best practices and a starting framework for the partner toolkit.

During this time I also helped evangelize the platform through in-person demos with companies like Sony and Trailer Park Productions. Over 100 streaming apps were developed using this toolkit by the end of the Xbox 360 production cycle.

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© 2023 Alan Shen

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