New Xbox Experience (NXE)

The New Xbox Experience (NXE) UI was intended to overcome limitations around the original "blades" UI, like static UI layouts, rigid content presentation guidelines, and inefficiencies when browsing content. It also needed to support features to drive social features, like Xbox Live Avatars, as well as supporting use cases for a broader demographic of users beyond the core gamer, like watching movies or listening to music.

My main responsibility was to ensure the dashboard UI could integrate these new features while being true to the core gaming DNA of the ecosystem. A greater console rebranding effort also required an aesthetic refresh of the UI. Secondarily, I was also responsible for rebuilding the Xbox design studio, which had become understaffed by the time I engaged with the project.